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Social media boosts email marketing reach by 24%
New research from Silverpop suggests adding social media buttons to email marketing campaigns generates 24% more reach than traditional forward-to-a-friend functions with this set to grow...
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Generation Y would give up TV before email or text
Forced to make the choice, children of baby boomers, known as ‘Generation Y’ would give up watching TV before email or text, a study of 18-24 year olds by Pace University has discovered. The research...
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Unopened emails increase sales through ‘nudge effect’
Latest research from Alchemy Worx suggests email marketers should not sweat the unopened percentage of their email newsletters too much as the mere arrival of a message in a customer inbox is enough to...
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Average UK email open rate 22.5%
The average open rate for UK email marketers is 22.5% according to research from email service provider Silverpop. Average click through rate in the UK is 4.8% Silverpop compared three country markets...
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37% of online shoppers prefer offers by email
Shoppers prefer to receive promotional offers by email, ahead of other marketing channels, a survey across retailers in four US states has established, in a report by eMarketer.com. 37% prefered email...
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Combining social with email – a summary of Hubspot’s report
Old fashioned, one-way and downright obsolete. If this is how you perceive email in the social age, it’s time to think again. Yes: social networks such as Facebook, LinkedIn and Twitter have opened up...
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Email newsletter readers are moving to mobile, are you?
Do you know on which device your audience is opening your latest email and how this affects the content of an email newsletter ? Are you still getting your message across? Checking the stats at Furlong...
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